TY  - BOOK
TI  - Influence of Celebration and Non-Celebrity Endorsement on Consumer Purchasing Decisions in FMCG Sector
U1  - WIN/2022/MAR-SPE/PR4979 
PY  - 2022///
CY  - Mumbai
PB  - SFIMAR
KW  - MAR-SPE
KW  - FMCG Sector
ER  -