Influence of Celebration and Non-Celebrity Endorsement on Consumer Purchasing Decisions in FMCG Sector 
Kiran Gangadhar auti 
 - Mumbai  SFIMAR  WIN/2022 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MAR-SPE
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>FMCG Sector
<br/><br/><label>Dewey Class. No.: </label>WIN/2022/MAR-SPE/PR4979