TY - BOOK AU - Loopamudra Baruah AU - N. M. Panda TI - The Impact of Corporate Social Responsibility on Reputation: A Study on top 100 Companies Operating in India PY - 2021/// CY - Lucknow PB - Sage KW - Corporate Social Responsibility KW - Corporate Reputation KW - Companies in India KW - Sustainability Report N2 - Corporate Social Responsibility (CSR) performance is against the disclosure made by the companies in their Sustainability Reports or Business Responsibility Reports. CSR theoretically as argued in the literature enhances company credibility ans in turn, influences the perception of the stakeholders in improving Corporate Reputation (CR). This article examines this claim by empirically investigating the top 100 companies CSR disclosure and their reputational score. The analysis renders a finding which is contradictory to the common belief that CSR significantly impacts reputation building ER -