Loopamudra Baruah

The Impact of Corporate Social Responsibility on Reputation A Study on top 100 Companies Operating in India - Lucknow Sage December, 2021 - Vol. 20, Issues 02, December, 2021, Pages 99 - 105

Corporate Social Responsibility (CSR) performance is against the disclosure made by the companies in their Sustainability Reports or Business Responsibility Reports. CSR theoretically as argued in the literature enhances company credibility ans in turn, influences the perception of the stakeholders in improving Corporate Reputation (CR). This article examines this claim by empirically investigating the top 100 companies CSR disclosure and their reputational score. The analysis renders a finding which is contradictory to the common belief that CSR significantly impacts reputation building.


Corporate Social Responsibility


Corporate Social Responsibility
Corporate Reputation
Companies in India
Sustainability Report