TY  - BOOK
AU  - Saumya Singh
AU  - Pooja Kapoor
TI  - Impact of Media on the Health Consciousness of the Millennial Generation
PY  - 2021///
CY  - New Delhi
PB  - Indian Journal of Marketing
KW  - Health management
KW  - Health consciousnes
KW  - Millennial generation
N2  - India, in coming time, is said to be crowded as the youngest country in the world with the highest percentage of its population as the working population the maximum of which will be accounted for by the millennia. Well-being is a continuous effort cycle, requiring small steps at each stage of life. In this context, this article tried to understand the health consciousness in terms of attitudinal responses among the millennial generation and the influence of market and media
ER  -