TY - BOOK AU - Prabhpreet Kaur TI - Impact of working Capital Investment Strategies on Efficiency of Working Capital in the Pharmaceutical Industry PY - 2021/// CY - New Delhi PB - Indian Journal of Marketing KW - Finance KW - Working Capital Investment KW - Pharma Companies KW - Impact of Working Capital N2 - The study examined the impact of working capital investment policies on the WC efficiency index in different economic situations and was based on the premise that despite having a mathematical difference in the working capital efficiencies of domestic and multinational pharmaceutical companies, statistically there was no significant difference between the different periods. The analysis revealed that the majority of the companies had been practicing an aggressive working capital investment policy. During recession and recovery periods because of positive beta coefficients the management of the DPCs should infuse more investments in current assets ER -