TY - BOOK AU - Noor Fathima Warsia TI - Fast Forward to the Future PY - 2021/// CY - New Delhi PB - BW Businessworld Media Pvt. Ltd. KW - Mediatech KW - Commerce KW - Media KW - Culturally Relevant KW - Content reigns KW - Interactivity and Commerce KW - Monetisation Matters N2 - Content, culture, interactivity and commerce are all coming together to brew the perfect storm propelling media into a new direction in India, birthing a slew of Mediatech companies that are attractive to consumers and investors alike ER -