TY  - BOOK
AU  - Lekshmi S. P.
AU  - Aishanya Nigam
TI  - Marketing Pink
PY  - 2021///
CY  - Bangalore
PB  - Xavier Institute of Management and Entrepreneurship
KW  - Marketing
KW  - Gender Stereotypes
KW  - Advertisement content
KW  - Patriarchy
N2  - Given the enduring sexism in mass media and advertising, the effects of gender-based stereotypes in marketing and advertising are being discussed in this article. The article has analysed that female depiction in advertising can effect both judgements and behaviour. This article examines the impact of advertisements that portray women in stereotypical roles and represents that the effect depends on the shadow between the advertisements portrayal and ones own gender stereotypes
ER  -