TY  - GEN
AU  - Zeitham Valarie A.
AU  -  Bitner Mary Jo
AU  - Gremler Dwayne D.
AU  - Pandit Ajay
TI  - Services Marketing: Integrating Customer Focus across the Firm
SN  - 9789353160777
U1  - 658.8 7th Ed.
PY  - 2018///
CY  - Chennai
PB  - McGraw Hill Education India Pvt. Ltd.
KW  - Marketing
KW  - Services Marketing
KW  - Understanding Customer Requirements
KW  - Managing Service Promises
KW  - Case Studies
KW  - Financial and Economic Impact of Service
ER  -