Zeitham Valarie A. <br/><br/>
Services Marketing  Integrating Customer Focus across the Firm 

 - 7th Ed. 
 - Chennai  McGraw Hill Education India Pvt. Ltd.  2018 
 - 582  Paperback 
<br/><br/><label>ISBN: </label>9789353160777 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Marketing
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Services Marketing--Understanding Customer Requirements--Managing Service Promises--Case Studies--Financial and Economic Impact of Service
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZEI/BEI