Impact of Sales Promotion on Consumer Buying Behaviour 
Roshel Dsouza 
 - Mumbai  SFIMAR  WIN/2021 
<br/><br/><label>Subjects--Topical Terms: </label><br/>FIN-GEN
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Sales Promotion<br/>Consumer Buying Behaviour
<br/><br/><label>Dewey Class. No.: </label>WIN/2021/FIN-GEN/PR4315