TY  - BOOK
AU  - Ajit Shashidhar
AU  - Raj Verma
TI  - The Business of the Elders
PY  - 0000///252021///
CY  - Delhi
PB  - Living Media India Ltd.
KW  - Marketing
KW  - Comsumer Behaviour
KW  - Elder Consumers
KW  - Spending Power
KW  - Growing Potential
N2  - Armed with disposable income and a willingness to splurge, this consumer cohort comprises over 10 per cent of the Population. No wonder marketers are beginning to target this segment with specialised products
ER  -