Ajit Shashidhar <br/><br/>
The Business of the Elders 

 - Delhi  Living Media India Ltd.  25th July, 2021 
 - Vol. 30, Issues 15, 12th to 25th July, 2021, Pages 44 - 50 
<br/><br/> Armed with disposable income and a willingness to splurge, this consumer cohort comprises over 10 per cent of the Population. No wonder marketers are beginning to target this segment with specialised products. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Comsumer Behaviour<br/>Elder Consumers<br/>Spending Power<br/>Growing Potential