Lloyd Mathias <br/><br/>
Why Modern Marketers Must be Data-Driven 

 - New Delhi  BW Businessworld Media Pvt. Ltd.  4th June, 2021 
 - Business World, Vol 40, Issue No. 16, 21st May - 4th June, 2021, Page No. 26-27 
<br/><br/> If data is the new oil, then modern marketers should be actively using this currency to make their marketing efforts more effective. Even then, there is an overabundance of data availability today, and not all of it provides terrific insights. 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Marketing