TY  - BOOK
AU  - Lloyd Mathias
TI  - Why Modern Marketers Must be Data-Driven
PY  - 0000///42021///
CY  - New Delhi
PB  - BW Businessworld Media Pvt. Ltd.
KW  - Marketing
N2  - If data is the new oil, then modern marketers should be actively using this currency to make their marketing efforts more effective. Even then, there is an overabundance of data availability today, and not all of it provides terrific insights
ER  -