TY  - BOOK
AU  - Omar Rodriguez-Vila
AU  - Bharadwaj Sundar,
TI  - Is Your Marketing Organization Ready for Whats Next
PY  - 2020///
CY  - Mumbai
PB  - Apex Pvt. Ltd.
KW  - Customer Value
KW  - Social Performance
KW  - Company Value
KW  - Marketing Value Proposition
KW  - Change Strategy
N2  - A framework for aligning growth strategies and capabilities. The Covid -19 Pandemic, the Black Lives Matter Movement, and the climate crisis have raised expectations for marketers' social performance
ER  -