Omar Rodriguez-Vila <br/><br/>
Is Your Marketing Organization Ready for Whats Next. 

 - Mumbai  Apex Pvt. Ltd.  2020 
 - Vol 98, Issue No 6, Nov-Dec, 2020, Page 104-113 
<br/><br/> A framework for aligning growth strategies and capabilities. The Covid -19 Pandemic, the Black Lives Matter Movement, and the climate crisis have raised expectations for marketers' social performance. 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Customer Value,<br/>Social Performance,<br/>Company Value,<br/>Marketing Value Proposition,<br/>Change Strategy.