TY  - BOOK
AU  - Nattuvathucka Barnabas
AU  - Mekoth Nandakumar,
TI  - Role of Consumption intent in Service Quality: Perceived Benefit Relationship
PY  - 2020///
CY  - New Delhi
PB  - Indian Journal of Marketing
KW  - Marketing
KW  - Service quality
KW  - Hedonic and Utilitarian Intents
KW  - Perceived Benefits
KW  - Moderation Effect
N2  - The Purpose of this study was two-fold. First, it explained the relationship between service quality and benefit perception. Second, it studied the role of customers' intent in the relationship. Following a descriptive design, data were gathered from a sample of 202 restaurant customers in Goa, India during the year 2017.The areas of Practical relevance included perception, and adaptations in service design and delivery to address customer induces variability
ER  -