TY  - BOOK
AU  - Mandrekar Anita
AU  - Banerjee Sanchayita
TI  - Consumer Behaviour
SN  - 9789389365092
PY  - 2016///
CY  - Mumbai
PB  - Vipul Prakashan
KW  - Consumer Behaviour
KW  - Behavioural Learning
KW  - Social Learning
KW  - Cognitive Dissonance
KW  - Social Stratification
KW  - Social and Cultural Aspects of Marketing and its Impact on Consumer Behaviour
N1  - Complimentary copy given by Prof. Sanchayita Banerjee
ER  -