Mandrekar Anita <br/><br/>
Consumer Behaviour 

 - 4th Ed. 
 - Mumbai  Vipul Prakashan  2016 
 - 263  Paperback 
<br/><br/> Complimentary copy given by Prof. Sanchayita Banerjee 
<br/><br/><label>ISBN: </label>9789389365092 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behaviour
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Consumer Behaviour<br/>Behavioural Learning<br/>Social Learning<br/>Cognitive Dissonance<br/>Social Stratification<br/>Social and Cultural Aspects of Marketing and its Impact on Consumer Behaviour