TY  - GEN
AU  - Nargundkar Rajendra
TI  - Marketing Research: Text and Cases
SN  - 9789353163389
U1  - 658.83 4th Ed.
PY  - 2019///
CY  - Chennai
PB  - McGraw Hill Education India Pvt. Ltd
KW  - Marketing Research
KW  - Marketing Research Process
KW  - Questionnaire Design
KW  - Research Methods and Design
KW  - Sampling Methods
KW  - Field Procedures
KW  - Planning the Data Analysis
KW  - International Marketing Research
KW  - Industrial Marketing Research
KW  - Careers in Marketing Research
ER  -