Nargundkar Rajendra <br/><br/>
Marketing Research  Text and Cases 

 - 4th Ed. 
 - Chennai  McGraw Hill Education India Pvt. Ltd  2019 
 - 552  Paperback 
<br/><br/><label>ISBN: </label>9789353163389 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Marketing Research
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Marketing Research Process<br/>Questionnaire Design<br/>Research Methods and Design<br/>Sampling Methods<br/>Field Procedures<br/>Planning the Data Analysis<br/>International Marketing Research<br/>Industrial Marketing Research<br/>Careers in Marketing Research
<br/><br/><label>Dewey Class. No.: </label>658.83  / NAR