TY  - GEN
AU  - Wirtz Jochen
AU  - Lovelock Christopher
AU  - Chatterjee Jayanta
TI  - Services Marketing: People Technology Strategy
SN  - 9789332587687
U1  - 658.8 8th Ed.
PY  - 2018///
CY  - Noida
PB  - Pearson India Education Services Pvt. Ltd.
KW  - Services Marketing
KW  - Service Products
KW  - 4 P's of Marketing to Services
KW  - Customer Interface
KW  - Developing Customer Relationships
KW  - Service Excellence
ER  -