Wirtz Jochen <br/><br/>
Services Marketing  People Technology Strategy 

 - 8th Ed. 
 - Noida  Pearson India Education Services Pvt. Ltd.  2018 
 - 817  Paperback 
<br/><br/><label>ISBN: </label>9789332587687 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Services Marketing
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Service Products<br/>4 P's of Marketing to Services<br/>Customer Interface<br/>Developing Customer Relationships<br/>Service Excellence
<br/><br/><label>Dewey Class. No.: </label>658.8  / WIR/LOV