TY  - GEN
AU  - Havaldar Krishna K.
TI  - Business Marketing: Text and Cases
SN  - 9781259097966
U1  - 658.8 4th Ed.
PY  - 2019///
CY  - Tamil Nadu
PB  - McGraw Hill Education India Pvt. Ltd.
KW  - Marketing
KW  - Business Marketing
KW  - Buying Behaviour
KW  - Buyer-Seller Relationship
KW  - Marketing Research
KW  - Product and Brand Strategy
KW  - New Product Development
KW  - Business Services
KW  - Personal Selling Function
KW  - Pricing in Business Marketing
KW  - International Business Marketing
ER  -