Havaldar Krishna K. <br/><br/>
Business Marketing  Text and Cases 

 - 4th Ed. 
 - Tamil Nadu  McGraw Hill Education India Pvt. Ltd.  2019 
 - 608  Paperback 
<br/><br/><label>ISBN: </label>9781259097966 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Marketing
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Business Marketing<br/>Buying Behaviour<br/>Buyer-Seller Relationship<br/>Marketing Research<br/>Product and Brand Strategy<br/>New Product Development<br/>Business Services<br/>Personal Selling Function<br/>Pricing in Business Marketing<br/>International Business Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / HAV