TY  - GEN
AU  - Saxena Rajan
TI  - Marketing Management
SN  - 9789389538335
U1  - 658.8 6th Ed.
PY  - 2020///
CY  - Chennai
PB  - McGraw Hill Education India Pvt. Ltd.
KW  - Marketing
KW  - Marketing Environment
KW  - The Competition
KW  - Consumer-Behaviour
KW  - Segmentation and Targeting
KW  - Marketing Research and Information Systems
KW  - Marketing Planning
KW  - Product Management
KW  - Customer Service
KW  - Advertising Management
KW  - Direct Marketing
ER  -