Saxena Rajan <br/><br/>
Marketing Management 

 - 6th Ed. 
 - Chennai  McGraw Hill Education India Pvt. Ltd.  2020 
 - 746  Paperback 
<br/><br/><label>ISBN: </label>9789389538335 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Marketing
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Marketing Environment<br/>The Competition<br/>Consumer-Behaviour<br/>Segmentation and Targeting<br/>Marketing Research and Information Systems<br/>Marketing Planning<br/>Product Management<br/>Customer Service<br/>Advertising Management<br/>Direct Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / SAX