TY  - BOOK
AU  - Rambabu Pentyala
AU  - Badiuddin Ahmed
TI  - An Empirical Study on digital Supply chain Management - A Strategic perspective of HRM in Indian FMCG Sector
PY  - 2018///-08-31
KW  - Human Resource Management
KW  -  Business Process Re-engineering
KW  -  digital Operating Model
KW  -  Earnings Before Interest
KW  -  Fast Moving Consumer Goods
KW  -  Global Positioning systems
KW  -  Logistic Service Providers
KW  -  Radio Frequency Identification
KW  -  Stock Keeping Units
KW  -  Strategic Human REsource Management
KW  -  Value Enhancement
KW  - Digital Supply Chain Management
N2  - "Indian FMCG Sector has to work with very complete distribution system comprising multiple layers of numerous small retailers between company and end customer. As the number of Stock keeping Units (KUSs) has been increasing exponentially, just ensuring availability at the last stage of distribution has become a nightmare for companies. Standard solutions applicable in developed countries are not suitable for a country like India. Working with smaller pack sizes unlike in developed countries where companies have been trying to work with large pack sizes, in India the trend is in opposite direction."
ER  -