Rambabu Pentyala

An Empirical Study on digital Supply chain Management - A Strategic perspective of HRM in Indian FMCG Sector - 2018-08-31 - 32 - 3 16 .

"Indian FMCG Sector has to work with very complete distribution system comprising multiple layers of numerous small retailers between company and end customer. As the number of Stock keeping Units (KUSs) has been increasing exponentially, just ensuring availability at the last stage of distribution has become a nightmare for companies. Standard solutions applicable in developed countries are not suitable for a country like India. Working with smaller pack sizes unlike in developed countries where companies have been trying to work with large pack sizes, in India the trend is in opposite direction."


Human Resource Management


Business Process Re-engineering
digital Operating Model
Earnings Before Interest
Fast Moving Consumer Goods
Global Positioning systems
Logistic Service Providers
Radio Frequency Identification
Stock Keeping Units
Strategic Human REsource Management
Value Enhancement
Digital Supply Chain Management