TY  - BOOK
AU  - Rupa Rathee
AU  - Pallavi Rajan
TI  - Power of Scent Marketing to Influence Consumer Behavior
PY  - 2018///-09-21
KW  - Marketing
KW  -  Consumer behavior
KW  -  Mood
KW  -  Retail
KW  - Scent marketing
N2  - "The Smell of food cooking in the kitchen can involve numerous thoughts of good experiences while enjoying that food. This same effect is used by scent merketers to emotionally connect with customers in case of other products besides food. Hence, the current paper attempted to study previous literature relating to the use of scent marketing as well as cited certain instances where this technique is being applied. The study is novel in its approach of viewing behavioral responses to scent and use of technology in scenting the environments. The study also provided certain propositions which can be tested in future research studies."
ER  -