TY  - BOOK
AU  - P Srikanth
TI  - CSR Performance and Advertisement Expenditure and its Impact on Revenues of the Companies
PY  - 2018///-12-20
KW  - Corporate Social Responsibility
KW  -  Advertisement Expenditure
KW  -  Companies Act
KW  -  Corporate Social Responsibility
KW  -  Impact on Revenues
KW  - CSR
N2  - "Corporate Social Responsibility implies the responsibility of a firm towards its stakeholders. It acts as a conduit to reach the strategic economic objectives of the firm. CSR Strengthens the relationship between the firm ans its stakeholders by effectively modelling the socially responsible behaviour of the firm. CSR performance cannot create fortified brand image for the firm, unless, it is effectively showcased to the customers through advertisement. The results of the present study confirm the hypothesized relationship between CSR performance and advertisement expenditure."
ER  -