P Srikanth <br/><br/>
CSR Performance and Advertisement Expenditure and its Impact on Revenues of the Companies 

 -  2018-12-20 
 - 7 
 -  12  53 .
<br/><br/> "Corporate Social Responsibility implies the responsibility of a firm towards its stakeholders. It acts as a conduit to reach the strategic economic objectives of the firm. CSR Strengthens the relationship between the firm ans its stakeholders by effectively modelling the socially responsible behaviour of the firm. CSR performance cannot create fortified brand image for the firm, unless, it is effectively showcased to the customers through advertisement. The results of the present study confirm the hypothesized relationship between CSR performance and advertisement expenditure." 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate Social Responsibility
<br/><br/><label>Subjects--Facted Index Terms: </label><br/> Advertisement Expenditure<br/> Companies Act.<br/> Corporate Social Responsibility<br/> Impact on Revenues<br/>CSR