TY  - BOOK
AU  - Gouranga Patra
AU  - Chinmaya Kumar Dash
TI  - Digital Employer Branding for Enabling Gen Y in the ITeS Sector in Eastern India
PY  - 2019///-03-28
KW  - Human Resource Management
KW  -  Digital economy
KW  -  Gen Y
KW  -  high performance
KW  -  ITeS sector
KW  - Employee branding
N2  - "Employer brands is the image of the organization as an employer. employers value propositions communicate that image to the existing as well as potential employees. It reinforces why talented people would like to join and stay with an organization. Today, the nature of work is confronted with many challenges for staffing knowledge-based hign performance work place, with greater demands on employee competencies, diverse workforce, and growing global shortfalls of talented applicants. This study focussed on the ITeS sector in Eastern India. The thoughts of Gen Y graduates and post graduates were analyzed by the help of primary data obtained through a random sample survey conducted between November 2017 to May 2018 as to have deeper insights into application of various ingredients of employer branding and their underlying theme for effectiveness in the global ITeS organizations."
ER  -