TY - BOOK AU - Goutam Das AU - Rukmini Rao TI - Setting Flipkart Right : How can Walmart correct the Wobble in Indias best Known Start-Up PY - 2019///-01-02 KW - Retail Management KW - Flipkart KW - Retail KW - Start-up KW - e-commerce N2 - "The Flipkart Story which started with the selling books in 2007, comes to an abrupt wnd in 2016. On its website that is the milestone years are plotted like a rising line graph with geo-tag icons, 2010. Indias best known start-up introduced cash on delivery, rocket launching e-commerce in a country that did not trust online payments, 2014. it begged its first billion dollar funding and acquired fashion e-tailer Myntra, 2016 it crossed 100 million registered customers." ER -