TY  - BOOK
AU  - Pallavi
AU  - Sharma Rishi Raj
TI  - An Empirical Stude of Adoption of Television Advertisements among Millennial during Investment Purchase
PY  - 2018///-08-28
KW  - Marketing
KW  -  Advertisements
KW  -  Attractiveness
KW  -  Generation
KW  -  Interest
KW  -  Media
KW  -  Newspaper
KW  - Television
N2  - "A the technology grows the basic needs of the people had been shifted to the addition of some more needs. Now a days life is not dependent upon the basic things, people, changed their lifestyle according to the time. The researchers intend to study the impact of television advertisements on Generation Y people during their financial planning. On the extracted factors in order to determine the highest impact factor regression analysis has been applied."
ER  -