Pallavi <br/><br/>
An Empirical Stude of Adoption of Television Advertisements among Millennial during Investment Purchase 

 -  2018-08-28 
 - 7 
 -  1  17 .
<br/><br/> "A the technology grows the basic needs of the people had been shifted to the addition of some more needs. Now a days life is not dependent upon the basic things, people, changed their lifestyle according to the time. The researchers intend to study the impact of television advertisements on Generation Y people during their financial planning. On the extracted factors in order to determine the highest impact factor regression analysis has been applied." 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Facted Index Terms: </label><br/> Advertisements<br/> Attractiveness<br/> Generation<br/> Interest<br/> Media<br/> Newspaper<br/>Television