TY  - BOOK
AU  - Dr Pankaj M Madhani
TI  - Six Sigma in Sales and Marketing:Major Benefits
PY  - 2018///-01-02
KW  - Rural Markets
KW  - Competitive Advantages
KW  - Marketing
KW  - Sales
KW  - Six Sigma
N2  - "Six Sigma is a disciplined ,data driven approach and methodology for eliminating defects in any process-from manufacturing to non-manufacturing and from product to service.There is a lot of interst in deploying six sigma to salesand marketing to reduce the uncertainty inherent in it.Organization such as 3M,allied Signal.Dell,HSBC,Johnson & Johnson,LSI Logic,Owners Corning,Service Master etc.This research elaboratesSix Sigma DMAIC Methodology in Sales and Marketing and Provides various framworks for its successful deployment and enhancing competitive advantages."
ER  -