Six Sigma in Sales and Marketing:Major Benefits
- 2018-01-02
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"Six Sigma is a disciplined ,data driven approach and methodology for eliminating defects in any process-from manufacturing to non-manufacturing and from product to service.There is a lot of interst in deploying six sigma to salesand marketing to reduce the uncertainty inherent in it.Organization such as 3M,allied Signal.Dell,HSBC,Johnson & Johnson,LSI Logic,Owners Corning,Service Master etc.This research elaboratesSix Sigma DMAIC Methodology in Sales and Marketing and Provides various framworks for its successful deployment and enhancing competitive advantages."