TY  - BOOK
AU  - Shilpa C Shinde
TI  - Integrated Marketing Communication : A Case Review of RaOne Movie
PY  - 2019///-01-02
KW  - Marketing
KW  -  Integrated Marketing Communication
KW  -  Promotions
KW  - Brand
N2  - IMC is a term that emerged in the 20th century regarding application of cocsistent brand across countless marketing channels. IMC was developed mainly to address the need for businesses to offer customer more information than that derived from just standard advertising
ER  -