TY - BOOK AU - Kenneth Lei TI - Connecting the Dots Connecting the Data PY - 2018///-12-07 KW - Marketing KW - Advertising N2 - "It takes months to find a customer and only seconds to lose one, or so the saying goes. These days, however, it might be more like milliseconds. Thanks to on-demand information and services available anytime, anywhere, customers are more empowered than ever before and have sky-high expectations. If your customer is bored or impatient confused or frustrated, for even just second there are a myriad other choices thay can turn to." ER -