TY  - BOOK
AU  - Shilpa C Shinde
TI  - Integrated Marketing Communication A Case Review of RaOne Movie
PY  - 2018///-08-07
KW  - Management
KW  -  Integrated Marketing Communication
KW  -  Promotions
KW  - Brand
N2  - "The idea of Integrated Marketing Communications (IMC) comes from advertisers, which emphases focusing on targeted group of customer for marketing and selling the brand it also focus on customers preferences purchasing designs media introduction and different brand components. This combinations of IMC marketing plan is light of the fact that innovative marketing plan has changed face of business partners boundary."
ER  -