TY  - BOOK
AU  - Naik Gayatri Kamlesh B
AU  - Dr. Simmi Prasad
TI  - Effectiveness of Integrated Marketing Communication of Incredible India: Gujarat Campaign
U1  - WIN/2020/MAR/PR4097 
PY  - 2020///
CY  - Mumbai
PB  - St. Francis institute of Management and Research
KW  - MAR-GEN
ER  -