TY  - BOOK
AU  - Thakur Paras Pralhad P
AU  - Dr. Simmi Prasad
TI  - Understanding the Impact of Celebrity Endorsement and Buying Behavior of Consumer on Brands 
U1  - WIN/2020/MAR/PR4105 
PY  - 2020///
CY  - Mumbai
PB  - St. Francis institute of Management and Research
KW  - MAR-SPE
ER  -