TY  - BOOK
AU  - Praveen Balakrishnan Menon
AU  - Prof. Jackson John 
TI  - A Study on Consumer Perception of Surrogate Advertisements
U1  - WIN/2020/MAR/PG0901 
PY  - 2020///
CY  - Mumbai
PB  - St. Francis institute of Management and Research
KW  - MAR-SPE
ER  -