Ramaswamy V S <br/><br/>
Marketing Management 

 - 3rd Ed. 
 -  "Macmillan, New Delhi"  2006 
 - 748 
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>0333937198 
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAM/NAM