Mullin Roddy <br/><br/>
Sales Promotion 

 - 5th Ed. 
 -  "Kogan Page Ltd, New Delhi"  2010 
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>9780749457044 
<br/><br/><label>Dewey Class. No.: </label>658.82  / MUL