Kotler Philip <br/><br/>
Principles Of Marketing 

 -  "Prentice Hall Of India Private Limited, New Delhi"  2005 
 - 651 
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>8120328256 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT/ARM