TY  - BOOK
AU  - Mcgrath Rita Gunther
TI  - The End of Competitive Advantage
SN  - 9781422172810
U1  - 658.4012 
PY  - 2013///
PB  - Harvard Business Review Press
KW  - Strategic Management
KW  -  Competition
KW  - strategic Planning
N1  - 2016-10-07
ER  -