Ramaswamy V S <br/><br/>
Marketing Management 

 - 5th Ed. 
 -  "McGraw-Hill Education India Pvt Ltd, New Delhi"  2013 
 - 788 
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>9781259026416 
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAM/NAM